The process of app development is filled with complexity. Although many know how it is technically done, only a few have the expertise to develop an impactful one. It may be easy to say that companies could just search and hire professional and experienced developers, but the costs brought by this may be pretty heavy for some businesses.  Due to this very reason, many would simply resort to outsourcing their app development needs.

            Outsourcing and hiring third parties have been a go-to solution for many companies. For decades, it has enabled small-scale businesses to reach bigger and broader milestones. And when it comes to other business projects and operations such as IT Solutions and app development, it has been the best method to meet their needs.

            By having a competitive and professional contractual team by your side, you get to make the most out of app development despite not having in-house developers. Let us dig deeper as to what benefits outsourced app development teams get to offer:

Broader Access to Talents

            In the business world, the level and grade of an employee’s talent are what defines his/her salary. It means that the better and more experienced these people are at something, the higher their rates are going to be. This apparently limits the capability of some small-scale companies to have access to such talents.

            Good thing that through outsourcing, they get to have reach and work with professional and experienced developers at a much lower cost. Allowing them now to feel the breeze of having a ground-breaking app that could bring them to greater heights.

Faster Project Accomplishment

            Although it has already been rampantly used, the saying “time is money” has continuously affected the decisions of many companies around the world. And when it comes to considering a method that allows businesses to save time and money, outsourcing an app development project is the key.

            Working and partnering with a competent outsourcing company gives you a list of advantages such as:

  • Instant access to specialists
  • A more streamlined app development process
  • Cuts the lead time it takes for the app to reach the market

            Teaming up with a third party to accomplish the app development processes guides and leads companies to a much faster and more feasible track. Allowing them now to keep up with large-scale companies with in-house developers.

Stay competitive

            If you are a start-up or a small-scale business, you may find it quite challenging to compete and keep up with large companies. This situation makes it difficult for you to make your business be known and stand out. And since you are a new business in the field, you will need partners to inform and guide you all throughout the processes of app development. This is where outsourcing app development takes place.

            Partnering with a third party is a great way to stay in the race, without risking and losing more than you can provide. Having a knowledgeable team by your side allows you to make the most out of the application your business aims to create.

Cost Efficient

            One of the greatest benefits of outsourcing your app development needs is its ability to provide quality services at a friendlier cost as compared to hiring in-house developers. This method seemed to be the most practical move and even allows you to save the costs to be allotted on the hiring process, office space and the tools and software to be used.

            By outsourcing, all these individual expenses get simplified into one since you would only be paying for the services of the team you get to hire. In addition, you wouldn’t have to think about paying for work that is not done, the bonuses, benefits, and training costs of the employees. Save all these costs and spend only a fraction of them with outsourcing.

Focus more on your core methods

            As a business, you have a pile of things to do and accomplish. And most of the time you would need help in accomplishing all of them at once. If you choose to hire in-house developers, there is a high chance that you would be pulled in numerous directions as they as they go through the app development, and this already challenging operation can get even more complicated.

            And since there aren’t enough hours in the day to develop ideas, provide and monitor other services, generate profit, and become an expert on the complexities of app development, outsourcing is your best pick to have more time to focus on your core business. Rather than worrying about all these functionalities on your own, it’s best to have a partner that can eliminate the complexity of app development.

If there is one aspect in the business world that keeps on rampantly growing, that would be online marketing. It is one marketing method that utilizes technology and the online world to build a business’s reputation, networking and generate leads.

            Over the years, just like in app development, online marketing strategies have changed and reshaped according to technological advancement and the audience’s preferences. But there is one thing that remained definite all through those times. And that would be the benefits or advantages that effective online marketing could bring. Check them out below:

A feasible way to demonstrate and build expertise

            Of all the available marketing strategies, online marketing has been the all-time favorite. The reason behind this is that it leverages the most powerful platform which is the web. It creates an environment where it makes it perfect for businesses to slowly build their credibility and demonstrate their expertise.

            It also provides you with a broader audience reach that will not only be limited to your business locality. Instead, it expands your reach globally in a more affordable way rather than physically expanding it all throughout the world. Additionally, online marketing allows you to accomplish all these offline as well, but online tools make it much easier to reach more people and relevant audiences that can be transformed into your loyal customers.

Less expensive way to expand your business

            The traditional way of expanding a niche to other places is to build a physical store in the area. This pulls quite a heavy toll on the funds of the company and even takes quite a long time to be accomplished. Especially for start-up ones, going the traditional way wouldn’t be practical for the growth and success of the business.

            However, with the use of online marketing, you wouldn’t have to build a physical store in several areas to be able to expand your business. You can say goodbye to the long waiting time brought by the timespan needed to accomplish the carpentry of your shop. Using online marketing, you can simply expand your reach with a single click on the share button.

Removes demographic limits

            Remaining stationed in one locality limits the number of people you get to reach. This also somehow affects the growth of your business globally. Online marketing removes these limitations to give your business enough room to grow. This allows you to concentrate your efforts on your target audiences wherever they are on the map.

            You get to easily tailor your products and/or services based on the preferences of the citizens in the locality you aim to promote your business. Using online marketing in this aspect makes it easier for you to target an area miles away from your business’s physical store.

Cost Effective Marketing Strategy

            There are tons of marketing strategies that businesses make use of to let their niche be known. However, out of all of them, online marketing is the most budget-friendly. As compared to traditional marketing through promotional products, online marketing would require lesser costs in promoting your business.

            All you would simply have to do is to create a page or an account for your business and share and upload content related to your promos, and the latest updates regarding your products and/or services.

Flexible Marketing Strategy

            There would be times when mistakes and issues would occur with your chosen marketing strategy. And usually, whenever those occur, it would pull quite a toll on your finances and functionalities. Good thing that this does not apply to online marketing.

            Although of course, we are not saying that you can be careless with online marketing. You would still have to make sure that every post and activity you do online is free of error. But whenever you get to the point where issues and mistakes are inevitable, you can easily amend the situation without damaging and risking your business’ major functionalities.

Achieve Convenience

            One of the best advantages of online marketing is the convenience it offers to businesses. It has extremely easy accessibility for both businesses and consumers that make use of the internet to reach markets anywhere in the world.

            Aside from this, your consumers get to achieve the convenience they tend to look for since they can simply purchase a product or a service in the comfort of their homes with only a few clicks.  This can be a huge turn-on for many customers for they wouldn’t have to exert efforts to personally go to your physical store. 

Generate more Prospects

            The internet is the biggest hub to target and look for customers. There are millions of people thriving online and you can easily use this to your advantage. Promoting and spreading what your business has to offer online exposes you to such a huge crowd. And when it comes to marketing, the more people you get to reach, the better.

Key Takeaways

            These are only a few of the many advantages online marketing could bring to your business. Over the years it has proven its worthiness to be known as one of the best marketing methods that can be easily utilized. Make the most out of technological advancement with online marketing and WizWorxx Solutions!

In a recent global survey, a number of countries climbed up the ladder of technological advancement, and one of these countries is the Philippines. Out of all the 82 economies tracked in the latest technological readiness ranking, it was able to secure the 55th spot and even bagged a score of 5.5. However, along with this growth is an increase in the possible issues that come along with it.

            One of the best ways to avoid the damage of such technological-related problems is the implementation of IT solutions. These are a set of countermeasures allotted to a specific IT-related problem to avoid its negative impact on the business functions. More and more businesses stationed in the Philippines have been investing in planning, preparing, and implementing these IT solutions. And here’s why:

Better operational efficiency

            This is one of the top benefits of IT solutions. It has been one of the heaviest weighing factors that pushed various companies to join the circle. With tons of business operations to be done every single day, there wouldn’t be enough time for them to be finished by the end of the day. And most of the time, the accomplishment of these operations gets delayed whenever issues arise. However, by properly harnessing IT solutions, the company will be able to:

  • Maximize and utilize value from your business resources.
  • Improve workflows and prevents delays due to IT-related issues.

Reduces Cost

            Whenever a certain IT-related issue starts affecting your business, you would have to spend more than just your time to amend it. And most often than not, you would be prompted to allot funds. Such scenarios tell us how impactful IT-related issues could be. Even if it may seem not much of a deal, in the long run, leaving it untouched will bring more dilemmas for you and your business.

            You get to avoid these painful impacts by generating a countermeasure. One which specializes in each of the issues. This controls the possibility of your business getting affected by its effects. Remember, that as a company starts to grow, the focus and efforts on IT services and equipment should too.

Allows maximum utilization of technology

            Despite the highs and advantages of technology, is the fear of overusing it and causing distress to the business. This fear limits people to put these digital advancements for their own benefit. With IT solutions, you get to bid goodbye to this and welcome a limitless utilization of these resources.

            As another key benefit of IT solutions, it provides businesses the opportunity to use the latest technology in the market. This is all due to the reason that it offers the best resources in the market and upgrades them at zero additional costs. This fully diminishes the risk factors that every niche worries about, making such issues obsolete.

Provides a more flexible and converged service

            One thing that pulls business down the asphalt is bad quality service. The proficiency capabilities of a company are all defined by how well they are at providing their customers the service they desire. You get to achieve top-notch servicing methods with the use of IT solutions.

            Other than this, IT solution providers bring more benefits by allowing a single and converged connection. A connection that results in infrastructure cost savings, enhanced business service efficiency, and productivity benefits. All of which leads to better and more seamless servicing.

Gives you a secure and resilient infrastructure

            A data breach is one of the scariest IT-related issues a company could encounter such as those industries that offer mobile applications. Aside from it violates the privacy of customers and/or user data, it also lessens the business’ overall credibility in the market. IT solutions act as a barrier that can protect your company from going through this downfall.

            It gives robustly managed networks and data centers that lessen the forced entry of such problems. Additionally, it enables your business to have an infrastructure that runs 24/7 all year round under a secured procedure. Ensure that there is more control over the performance and security by initializing IT solutions that work for you.

Key Takeaways

            Turn your business into a top-notch performing niche with the aid of IT solutions. Remember that running and living in such digitalized world won’t only open doors for opportunities, but also gives way to some IT-related dilemmas that can gravely affect the performance of your business. Grow, expand and change your company for the better with IT solutions.

If there is something that will continuously boom and expand through the following years, that would be mobile applications. The consistent development and upgrades on smartphones would be the reigning cause of the further expansion of the development of mobile applications. But despite its popularity and growth in the market, comes its complexity.

            The process of the development of mobile applications is actually quite intricate. Aside from this, there are also various pitfalls and aspects to consider along the way. These factors enable the avoidance of downfalls and the encounter of unwanted damages. This is why when it comes to mobile app development, there are a few simple do’s and don’ts to be followed to navigate through the development process efficiently. Check them out below:

Do’s of Mobile App Development

            Let us first look at some of the things one should do in developing mobile applications.

Perform an extensive research

            Just like any other development project, research must first be done before anything else. Doing preliminary research on the market, competition, and available resources will greatly benefit the project along the way. It gives the team an idea as to what the user’s demands and needs would be in accordance with the advancement of technology. It is also one of the most effective methods in generating the best platform to satisfy the needs of your target users and also to be able to come up with a plan in making your app stand out from the rest.

            Here are some of the vital questions in gathering the needed information for the development process:

  • Who and what user groups are you planning to market it to?
  • What are the needs and wants of your target market?
  • Who are the biggest players in your chosen category and what do they offer?
  • How will you give the uniqueness your app needs?
  • Do you have all the necessary resources to bring your idea into reality?

Partner up with a team that falls within your criteria

            Developing a mobile app is not as simple as it sounds like. And of course, it is not a one-man team. In order to create a working and impactful application, you would need to have a professional and competent development team by your side.

            Working with such individuals brings multiple benefits. You may hire them individually but you also have the choice to look for a third-party provider just like WizWorxx Solutions. Such party agencies tend to have highly experienced members and costs are lesser than keeping an in-house team since you would only have to pay for the development services.

            Of course, choosing a service provider under this aspect should be done meticulously. You should take time in comparing and choosing who you are going to team up with to develop your desired mobile application.  Look for ones that specialize in a specific platform or specific kinds of apps of your choice.

Give importance to user experience

            Once your mobile app has been developed, the user experience would decide its fate. Whether it stays in the user’s app gallery or if it gets uninstalled. This is why during the development process, developers would always put into consideration user experience.

            Applications that will provide a good user experience are the ones that are clear, well-designed, and understandable. Its design, ease of use, intuitive navigation and other important aspects should be properly polished and optimized in order for it to stay on top of its game.

Implement ongoing mobile app testing

            To really ensure that the mobile application is working and functioning properly, plenty of tests should be performed. This includes the following test stages:

  • Functional testing
  • Load testing
  • Connectivity testing
  • Security testing
  • Usability testing
  • Compatibility testing

            All these mentioned testing stages are created to secure the functionality of the mobile application in different sections. And once the app was able to pass all these, it would now be prompted for its launching. However, the testing does not end there. After the launch comes to the maintenance hence the continuous testing of the application in the said areas to ensure that it would still be consistently working over time.

Don’ts of Mobile App Development

            Now that we have finished going over some of the important things that should be done in app development, we now move on to the most crucial Don’ts of the development process.

Do not create useless mobile applications

            With millions of applications available in various app stores, there would always be those applications that weren’t able to climb the ladder. And of course, you wouldn’t want to be one of them. To avoid such circumstances from reaching your business’ doorstep, make sure you will not only develop an app for the sake of developing it and hitting a revenue goal.

            Your mobile application must have a core point and should provide a unique value to its potential users. Profit is an important consideration in mobile app development, however, you must first have a unique selling point in order to take on the market.

Do not overcomplicate the mobile application

            Easy-to-use mobile apps would always overpower complex ones. Why? Since these applications are made to provide an easier daily life to people, providing users with overly complicated ones won’t do the job. In order to please your project’s potential users, make sure to not overload the application with useless features in addition to its basic functionality. You would not want to confuse your users and most definitely wouldn’t want to have slow loading time, bugs, and errors in your app.

            As a control method to prevent such cases, you must develop a minimum viable product. This acts like a prototype that only contains the basic and important core features of the app allowing you to test the product with real users and see what kind of features are needed and which ones can be neglected.

Do not forget about implementing regular updates

            Once your mobile app project has been launched to the public, you must always have something new to show them every now and then. It allows you to spice things up and also improve a few of the previous functionalities of the app.

            Other than these reasons, updates serve a few more important functions. It includes the enhancement of mobile security by consistently adding new security patches and also by fixing the current app’s issues to make it more user-friendly.

Wrapping it all up

            The development of mobile apps and the process of online marketing are both similarly made of complex methods that require careful planning and investment of time and resources. However, whenever it is done the right way by following the simple do’s and don’ts of its field, your mobile app project would turn out better than you expect it to.

Over the years, technology has continuously paved its way through people’s lives and even transformed how businesses perform their functions. And one of the biggest addition to this transformation is online marketing.

 

            Almost every business of any shape and size has its own online marketing strategy and we’re sure you have yours too! And every business investing their efforts in this field is swarming in the vast sea of the online world. If you want to make your business stand out and slowly reach the top, you would have to improve your online marketing strategy. Here’s how you can boost it:

 

Design and Optimize your Website

            Usually, we don’t give websites that much importance. However, when it comes to online marketing, websites are the biggest shot you can get. Its overall design, page functionalities, and content influence the amount of time and attention a user will spend on your page. In online marketing, websites are the center of all your strategy’s efforts.

 

            So if you have an old and not optimized website that isn’t clean, easy to read, and interesting, your business would be subject to a decrease in customers and probable prospects. And most often than not, whenever businesses do not have web designing and optimization skills, they hire someone else to do the job for them allowing the creation of a modern, attention-grabbing, and mobile-friendly website for your business.

 

Keep it Simple

            Websites do need to be presentable and creative enough to attract visitors. Overdoing it, however, is not advised. You have to make sure that your website’s visitors aren’t going to have a difficult time navigating and finding their way through your website’s pages. Here are some tips to help you keep your website simple:

  • Apply a minimalist approach. It is best advised to limit your site design to 2 – 3 colors, and avoid heavy graphics and complex page functions.
  • Do not link away from your website. If ever you would have to include links, make sure that they are set up to open in a new tab and never completely redirect the visitor away from your website since they might not come back.

Improve your SEO

            Improving and optimizing your website’s SEO is a must. It allows your site to target Google to notice you and help people find you in their searches. This is why if you still haven’t signed up for it, we suggest you take action as soon as possible.

 

            Having a strong SEO strategy enables your company website to be associated with the keywords used in finding your services. Thus increasing your chances of being the company an individual chooses to work with after searching online.

 

Generate Strong Content and Social Presence

            Having an allotted page for your blogs is also a must in online marketing. These blogs should provide all the information and topics related to your niche. Since you won’t be able to personally relay all the details of your business’ products and/or services, the blogs and contents of your website would act as your voice.

 

            This will add value for your audience, and improve your SEO and social reach which will greatly help your brand. With the use of E-commerce blogs and content, you get to tell your brand story and stay on top of your niche’s latest trends.

 

Get Listed in Free Directories

            Did you know that there are a number of free directories that have already listed your business automatically without even you realizing it? When such cases happen, your duty is to properly ensure that your business information is consistent across each of these directories.

 

            If you are planning to get a list of all the directories your niche is listed in it to simply do a search on Yext which is a subscription resource that allows businesses to easily maintain their information. Doing so would enable Google to rank your website higher since all of your website’s listings are matched.

 

Gather Reviews and Build your Credibility

            Online marketing doesn’t simply revolve around gathering prospects. It also encompasses the transformation of website visitors into loyal customers by building trust and bonds with each one. And in doing so, customer feedback is very important. Inserting the process of putting customer reviews in the spotlight of your online marketing strategy is a must if you would want to build the credibility of your niche.

 

            Whenever a potential new customer gets to see in the reviews that you have managed to impress your existing clients, they are more likely to trust you with their time and money.

Get into Articles or News Stories

            One way to build your business’ presence to the public is through articles and news stories. To get started you may work with a public relations professional to get you and your business into articles and news stories on the areas related to your niche’s product and/or services. This will help in introducing your business to an even broader group of people. And doing this also helps establish you as a trusted expert to the crowd.

 

Do not be afraid to ask for assistance

            Generating a distinct and impactful online strategy is actually not an easy task. Especially if your niche is a newly hatched egg in the industry. If you find it quite difficult to handle the processes of online marketing alone, feel free to hire a coach or a consultant to help you out.

 

            There are tons of internet marketing coaches that know the ins and outs of marketing your business online. These are extremely helpful professionals that can give you a consultation about what you should do, and change to see success.

 

Wrapping it up

            Now that you have read about a few of the best methods for improving the success of your marketing strategy, it is now time to implement it along with an IT solution that would maintain it. Take it into action and allow your business to grow, flourish and stand out in the vast sea of the internet.

          Every time you visit a website on the internet, what is the first thing that catches your attention? Is it the color scheme? The font styles? Or is it the loading time? Apparently, all these factors are done under a single roof—the roof of web design.

            Over the years, web design has evolved into different variations. All of which is done in accordance with the people’s tastes. Many people would decipher the meaning of web design based on its name. However, little do they know that there is a lot more to it than what meets the eye.

            Web design is a process that includes the planning, conceptualizing, and arranging of content online. It typically always goes with web development. However, when it comes to web design, it usually refers to the user experience aspects rather than the software development of the website. At the beginning of the rise of web design, it used to focus entirely on designing the website for desktops, and as the years went by, the design for mobile and tablets has become ever-increasingly important.

            The phases of web design are placed into action by professionals which are known as web designers. These people are the ones in charge of bringing web design to life. They work on the appearance and the overall layout of the website. Curious about how these people create such mesmerizing art? Read on the phases of web design below!

Step 1: Defining your project

            Before anything else could be done in web design, it would need the development of a project’s direction. It includes the reason why the website would exist and what it’s supposed to achieve in the long run. These goals and objectives would all act as the foundation that would all be coming from the clients.

            This definition process calls for proper communication between the client and its partner in generating the design of their website. And once all the information and assessments needed have been gathered, a project briefing will now follow. The project briefing typically covers the project’s overall summary, goals, target audiences, messages, and even the stakeholder’s competition.

Step 2: Determining the scope of the project

            It is now time to define and finalize the scope of the project. Defining the scope is one of the critical steps in web design that has been causing frustration in web design projects. This phase outlines specific activities and deliverables, each with its own specific timelines.

            The Gantt chart is one of the many tools that can be used in defining the scope of the project. It not only outlines the major activities but also the tasks which are associated with every activity and start and end dates. It is often used because of its visual preference for the team, and accountability between the web design team and client.

Step 3: Building the website’s architecture and its wireframes

            A website’s architecture doesn’t only cover its form but also the wireframe and sitemaps of pages. All these have their own parts to play to ensure the optimum function and visuals of a business’ website. The sitemap would be the one in charge of ensuring that all the key pages in the site are able to show their relationship with each other and also defines how the site’s overall navigation should be structured. And as for the wireframes, these are the ones that provide the guidance needed in defining the content hierarchy on the website’s page.

            However, in this phase, design elements are yet to be implemented.

Step 4: Implementing visual design

            Here comes the exciting part, the design. In here, the creation of the website’s own unique visual style is done. Once the blueprint for the website has already been finalized, the team can now start with its design which shall be determined by the visual brand of the organization or business.

            This gives the website its unique and distinct touch that mirrors the brand and all its goals. It somehow conveys key brand perceptual ideas within the design and also enables the formation of a connection between the web and other forms of the brand’s communications.

Step 5: Development process

            After the blueprint and design have been made and counter-checked for a number of times, the website’s development now begins. It is the phase where the design of the pages, content, creative videos, slideshows, etc, would be placed into action. The HTML and CSS of the website would be built in this phase.

Step 6: Testing

            Once everything has been put into place, it will now be positioned on a production server where only internal audiences and people who you share the link with can access the website. Think of it as a test run where the client selects a few audiences to know their feedback and to check whether the site is working properly or not.

            It plays an important role in checking the overall functionality of the website. And who would want to have a buggy website that won’t function properly at the beginning of its launch? Make sure to cross-check your business by testing the waters before jumping in.

Step 7: Website launching and maintenance

            The final and most awaited step in web design is its launching. After going through phases 1-6, it is now time to bring the business’ website to life. However, the project does not entirely end with the website’s launch. After its launching, comes the maintenance of the site.

 

            Websites aren’t something that is just simply seen online. You cannot simply just throw a newly opened site in the online world and leave it there. They are considered living, breathing entities that need constant care and maintenance. This helps the site maintain its proper functioning, allows developers and designers to amend issues that may arise on the site, and even plays a part in the website’s SEO rankings.

             Have you ever heard the term SEO? This term has always been mentioned along with the rampant expansion and growth of businesses worldwide in the online sector. However, despite its popularity in the ears of many, only a few have an in-depth understanding of its definition and function in society. To give you a clearer picture of how SEO works let us first answer the question, what is SEO?

            SEO is an abbreviation that stands for search engine optimization. It is a process that aims to improve a business’ website to increase its visibility when people search for products or services which are related to the company involved. This is performed in several search engines such as Google, Bing, Yahoo, etc. It plays a very important role in making your business’ website known and exposed to probable prospects which allows your niche to garner the attention it needs to survive online.

How does SEO actually work?

            Typically, search engines are used by people whenever they have to look up something on the internet. Along with these, are search engine algorithms. These are the computer programs that are responsible for looking for clues to give searches the exact results they are looking for.

            Search engines rely heavily on these algorithms to find web pages and decide which ones to rank for any given keyword. Just like in any development process like app development, SEO also follows its own order of steps. Check out the three-step process for implementing SEO for businesses:

Step 1: Crawling   

            It all begins with crawling. In this stage, the search engines send out web crawlers to look for new pages and record information about them. These crawlers are often coined as ‘spiders’ or ‘robots’ since the very purpose of their existence is to discover new websites, and also to check the content of pages from time to time whether they have changed or have been updated.

            For example, you have a blog post that is linked to your website. When a search engine crawls your business’ homepage, it will look for another link to follow and may end up following the link to the new blog post that has been mentioned.

Step 2: Indexing

            Moving on to the next step in SEO is indexing. It is where a search engine gets to decide whether or not it is going to use the content that it has crawled into. If for example a crawled web page is recognized as worthy, it will be added to its index which will be used at the final ranking stage.

            Once a web page has been indexed, it will now be filed and stored in a database where it can be retrieved later. And to ensure that your business’ website will be placed upon the good side you must ensure that the web pages offer unique and valuable content. In addition, here are a few things to avoid if you aim to have your website indexed:

  • Duplicated website content
  • Low value or spammy content
  • Uncrawlable website
  • Insufficient or lack of inbound links on pages

Step 3: Ranking

            Last but not least is ranking. It is the third and most important step in SEO. Of course, since the steps are done in order, ranking cannot be accomplished if the crawling and indexing stages are incomplete. That is why, once your website has been crawled and indexed, it is now ready for ranking.

            Search engines have more than 200 ranking signals that are used in sorting and ranking website content. All of these fill under technical optimization, off-page, and on-page optimization which are considered the three pillars of SEO. Want to know some examples of these signals? Check them out below:

  • Website’s reputation
  • Loading speed of the web page
  • Keyword presence and similarity with the title tag

Key Take Aways

            SEO has surely played its card in bringing a website to the top. And as the years go by, it is expected to continuously grow and expand. It has helped consumers with their needs in improving their website standings and visibility in the online world.

Planning to improve your website through SEO in the Philippines? Contact us now!

            We all have been swimming in the vast sea of digital advancement. Along with this motion is the emergence and indulgence of people in apps. Apps that have helped them function well in society, in their work, and even at school. Apps that started small and eventually ended up expanding and growing beyond their expectation. Apps that have been accessed not only in the Philippines but all throughout the world!

            But have you ever wondered how these apps are made? Developing an app cannot simply be composed by one person. Just like in web development, creating apps needs people, a good team to be exact. A team composed of individuals equipped with professionalism, teamwork, and skills that will help in developing the application. And most of the time, businesses or organizations would look for a partner that can lend them a hand in putting their dream app to life.

            Choosing the best partner in developing applications is not just a choice made randomly. Before you go ahead and sign a deal or an agreement with a development company, here are some factors to consider:

  • Credibility

            In choosing an app development company to help you out, you must have to take a look at the reviews and feedback on their services. Since these past clients have already experienced how the company’s services work and function, it provides you with all the details you would need in finalizing your choice.

            Aside from checking trusted reviews, you could request references who can share their feedback with you. In addition, you can also look into the number of years they’ve been in the industry, their certifications, and permits.

  • Assessing the team members

            Nothing’s better than having a team of professionally skilled individuals who are knowledgeable in the industry. This is one of the most vital factors to consider in looking for the right partner to supply your app development needs. You have to remember that the success and outcome of the project rely on the hands of these people. This is why looking into the capabilities of the team members is needed.

            Evaluate their qualifications, and make sure that the team members possess the right mix of technical knowledge and experience to determine whether they can handle your set of standards.

  • Explore the portfolio of projects

            In terms of the business industry, portfolios are known as a collection of the projects accomplished by the company. Taking a look at the company’s portfolio enables you to gauge the team’s capability in getting the work done. It gives you an idea of how well they have executed various projects as well as the variety of projects or services they can deliver.

  • Take a look at the cost

            Another important factor to consider in choosing a partner for app development is their pricing on the services. Usually, the pricing of companies ranges from required features to regular updates and maintenance.

            A good app development company will give you a reasonable quote that will allow you to leverage the most expensive features. Aside from this, they will also be suggesting and guiding you on what features require more time and money rather than leaving you on your own to figure it all out.

  • Access to tools and resources

            Building an app without the right resources is difficult. Think of it as creating a house without cement, wood, and other materials. It’s impossible to reach an output in that case, isn’t it? The same reasoning can be applied to app development.

            Without the use of appropriate software and/or equipment, developing apps can appear very challenging even for professionals. In choosing a partner for your app development project you have to make sure that they have the relevant software, and the right set of tools for diagnosis, and maintenance. Doing so boosts the quality of the result of your business app development project.

Bring your app ideas to life with WizWorxx

            With applications becoming more important than ever, more and more people have been relying on these apps for their needs. Keeping this in mind, we know how important it is to develop applications that run smoothly and effectively.

            If you’re looking for a partner to help you with your app development needs, WizWorxx Solutions is here to help! We provide a top-notch app development service that won’t take a huge toll on your banks! Contact us and together let’s bring your app ideas to life.

In this day and age, people are already getting the most out of technology. It has taken over various economic sectors. This is why many Filipinos have already spent most of their free time going and looking through websites online. It has already been a big part of their daily lives and needs. This now serves as a significant opportunity for businesses to endorse and let their brand be known to the public online. This is where web development takes the spot.

            Web development refers to the process of creating websites on the internet. It encompasses both the works involved in the development and its maintenance. Typically it is a critical element that helps move your business forward since all your digital marketing campaigns ultimately lead users back to your business’ website. Think of it as a lobby where you entertain all your guests, but this time online.

            Although the definition and purpose of web development are easily understood, it actually is more than all of that. Let’s dive deeper into the trench of web development by taking a look at its processes.

  • Gathering of Information

            Just like any other process with target outcomes, web development also requires first and foremost, information. Information that shall be used in the next steps in web development. In this stage, questions are often raised to clarify and visualize the path of the web development process in relation to your niche. What is your business’ purpose? What are its goals? Who are your audiences and how broad is your reach? Questions such as these generate and determine the future or outcome of your website.

            If you are wondering what makes websites different from one another, it is this stage. The information that makes up the business is the heart and pillar of a website.

  • Planning and Creating a site map

            After gathering all the required details for developing your website, it is now time to incorporate all of them into the planning of your business’ actual site. The best method applied here is creating a sitemap. It is a method where you simply plan out all the different sections and pages that will make up your site. In this stage, you try to visualize how all the pages on your site are going to be organized.

            The sitemap is what allows people to understand the inner structure of a website and its interface. It typically acts as a model of what a website would look and function like in the future.

  • Designing Stage

            If you’re wondering what stage web design is being incorporated, it is in this phase. This is where your business’ website begins to take its own shape. The information gathered and the website plan are not the only things needed in this stage. It also gives high importance to who your business’ target audiences are.

This stage includes the creation of page layouts, page review, and approval cycle. A stage where the information structure, content, basic functionality, colors, logos, and images are slowly put into place. After the initialization of the mentioned sectors, the customer can review the initial layout and if there are a few points out of place the changes mentioned are applied by the developer. This cycle continues until the customer is completely satisfied.

  • Adding contents and assembling

            Once there has been a definite and actual initial output of the website, contents can be added. Contents are necessary for communicating with the audience of your website and it also adds call-to-action. The job of content in websites is to act as a voice for your business. It is the one in charge of talking with your clients and providing them with the answers they need.

            Generally, all the words you get to see on the website are polished and generated in this stage. Experts often suggest that website content should be provided right before jumping to the website’s coding.

  • Coding

            Imagine you are cooking a dish and you have already finished preparing all the ingredients needed. The next step is to combine all of them in a heated pan. This is how the coding phase of website development often works.  The graphic elements, design layout, and contents are all combined.

            The flow usually begins with creating the home page first and is followed by the sub-pages according to the hierarchy presented in the sitemap. In this phase, to ensure that the server can handle the installation and set-up smoothly, Framework and CMS are often implemented.

  • Testing, reviewing, and launching

            Every detail, section, and link on the website should be inspected and checked numerous times. If you want to avoid errors and problems during the launch of your website, you must ensure that everything, from the components, script, and spelling, is in good shape. Code validators are also used in checking if the code of your business’ website follows the web standards. This is very important since having a valid code is crucial for cross-browser compatibility.

            After going over, checking, and re-checking your website, it is time to show it to the world. Upload it to the server and let the website do its magic in generating and reaching prospects!

  • Continuous Maintenance

            Websites are more like a service rather than a product. Its process does not simply end by launching it online. Through time, end-users can experience problems or issues on the website. When such cases arise, they should be immediately fixed to avoid inconvenience. This cycle continues every now and then and to avoid heavy damage to the website, its regular maintenance, updates, and improvements should also be kept in mind.

            Website development does not simply start with coding and end with its launch. All the steps starting with the preparation up till the end defines how functional and optimal your business’ website is. It may seem complex for many but there is no denying how effective it is in promoting various businesses.

            Planning to create a website for your business in the Philippines? Contact us! We are WizWorxx Solutions and we are ready to cater to all your web development needs.

An expert will get in touch with you. Thank you for your interest in Wiz Worxx Solutions!