Case Study 2: BellaDerm

BellaDerm is a beauty clinic located in Baguio City. Despite the clinic’s diverse and exceptional beauty services, the company faced challenges with their post engagements before they began using Facebook paid ads.

Objective:

The primary objective of our social media marketing campaign for BellaDerm is to leverage the Facebook advertising platform to encourage more posting engagements.

Strategy:

The strategy centered on crafting compelling ad creatives and utilizing targeted audience segmentation to maximize engagement.

  • Audience Targeting: Through thorough market research, we identified BellaDerm’s target audience demographics, interests, and online behavior. We segmented their audience into distinct groups to deliver highly targeted ads.
  • Ad Creatives: BellaDerm entrusted us to create visually appealing and compelling ad creatives that resonated with their target audience.
  • Ad Placement and Budget Allocation: We carefully selected ad placements across Facebook and Instagram and strategically allocated BellaDerm’s budget towards ads for engagement objectives, ensuring maximum exposure and reach.

Implementation:

We initiated Bella Derm’s paid ads campaign with a series of engaging ad creatives tailored to different audience segments. We tested various ad formats and continuously monitored and adjusted their ads based on real-time performance.

Results:

  • Increased Brand Awareness: The campaign significantly expanded BellaDerm’s brand awareness, reaching a total brand reach of 173.7K in the last 90 days since the implementation of the marketing strategy.
  • Enhanced Engagement: BellaDerm’s compelling ad creatives drove higher engagement rates, showing a 100% uptick in the last 90 days.
  • Improved Conversion: The targeted approach to audience segmentation and ad placement resulted in a notable increase in sales conversions, yielding a positive return on investment (ROI) for the campaign.

Conclusion:

Our success with BellaDerm’s social media marketing strategy underscores the platform’s effectiveness as a tool for brand awareness, engagement, and conversions. Consequently, BellaDerm increased its visibility and engagement with its customer base, resulting in a significant increase in foot traffic.

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