A brand new year sparks new beginnings for many. This accounts for the yearly shifts and changes in every business aspect, including application development, and especially web design. This year, we shall be expecting various groundbreaking creations that will be taking websites to a whole new level.
Let’s take a look at what these are below:
Animated Product Reveals
One factor or method that spices up websites are animations. These hover animations have always been useful for subtle micro-interactions that serve as a key to prolonging the engagement of the visitor towards the website and its elements.
This year, it is highly anticipated that web designers will be utilizing this feature more often. These professionals are expected to transform such simple animations into something bigger, thus turning ordinary page elements into dazzling and eye-catchy product reveal.
During the past year, the 90’s retro theme has taken the web design industry by storm. And surely this year, this trend will still continue to spread the heat and take a spot on the top web design trends for 2023.
One notable reason why the 90s trend will remain on its seat is that applying it on websites would enable easier access. And additionally, it gives the visitors the warm feeling of flicking or reading through records while seeing vinyl and commercial banner marquees.
Sometimes being a little extra is not a bad thing. Especially when it comes to incorporating such trends into websites. Although you may think that this would appear too overwhelming, properly implementing it would catch the visitor’s eyes and feed them with creativity.
Scrapbook aesthetic would include doodle drawings, handwritten lettering, sticker graphics, and cut-and-paste collages. Combining all these elements allow web designers to create a work and feel that embraces the physical and digital aspect of designs.
Immersive 3D Worlds
Fully rendered 3D worlds have been the people’s favorite last year. And for sure, this trend will not cease to exist and will continue to spread its feels to every website. The emergence of this trend was made possible by the continuous development of VR tech.
This trend is commonly useful in terms of one-off campaigns that tend to be more stylistic rather than realistic which makes them a lot more appealing and imaginative for visitors.
In the past few years, many designers have been keeping in mind the idea that less is more. However, since a redundant and never changing idea tend to be buried in the ground, the trend of overstimulation has begun to rise in its tracks.
This trend declares an all-out war and conflict with white space, which leads to customization in almost every web page element. This results in animated backgrounds and foregrounds, oversized typography, hover, click effects, and many more.
Whenever you visit a website online, may it be one for small-scale or large-scale businesses, what do you first consider in your feedback? For sure, the very moment the website gets to load, its visual interface will be the very first thing you would notice. From the visual impact, the color scheme, content, and even the media included, all these belong to web designing.
There are millions of websites readily available online and there are still more to come. This huge number of competition makes it quite difficult to make your own business website stand out from the rest. But, let us share with you 6 important secrets in web designing not everybody knows. Similar to the tips in mobile app development, these secrets can help serve as a guide and even boost the effectiveness of your web design. Check them right below:
Circling the Design around the user goals
Most of the time, it will not always be about beauty. Having a very eye-pleasing web design does not secure its success. A smart designer would know that one of the key factors affecting the impact and effectiveness of a website is its capability to cater to the needs of the visitor.
Your business’ website visitors would not randomly just check out your website. They got there because they need something. And it is important to take such needs into consideration when it comes to web designing. Where in the end, it contributes to the overall success of the website.
Focus on the Loading Time
Nobody likes websites with slow loading times. Other than it wastes time that could’ve been productively used over other things, it eats up the good rating a website can have. Imagine having a groundbreaking and unique web design that takes minutes to load. Such beauty would all be placed unto nothing since the visitor would be leaving your website and would end up not viewing it.
This is why when it comes to web design, it is important to ensure that every detail included in the web design would be properly optimized along with the website to secure a good loading time. Reducing now the chances of losing probable prospects and even boosting your website’s Google Ranking in the process.
Quality web design does not need to be expensive
Businesses often close their eyes when it comes to the cost of web design. Why? This is because aside from it would take quite a toll on their finances, it is quite difficult to find a web designer or a web designing service that stays in the reachable area. However, as an important reminder, let us tell you this. Web designing does not necessarily need to be costly for it to look ravishing.
There are tons of available professionals who are ready to be hired and be partnered with that will most definitely bring your business a website that fits every detail and shape you desire it to have. All you have to do is do a comprehensive search and hunt down a skilled and capable web design provider.
There is a touch of psychology in web design
Web design is not just randomly created with a few tweaks. It still requires in-depth preparation with a proper customer need understanding. And to understand the needs and wants of your target audiences, you are going to need the help of behavioral psychology.
Since websites always revolve around their audiences, you may have to pay more attention to the particular reaction of every individual in your scope to colors, fonts, shapes, and other visual components on the page. The best designs have the capability to influence the user’s actions and reactions on the website.
Web design can be tested
Included in every website’s test launch is the rating of its web design. Taking a close look at its number will definitely tell you whether you have an effective web design or not. This testing helps you in revamping and making the necessary changes to the website to improve its overall appearance and effectiveness.
Trigger and feed the user’s attention
The goal of every website is to prolong the visit of a prospect and at the same time convince them to sign up for your business services and/or purchase a few products. And in order to do so, your web design must have the ability to continuously feed the attention of the visitor and trigger it the moment they click on your business’ website.
Not only does this boost the positive rating of the site but also allows you to get a hold of more and more prospects and turn them into one of your loyal customers.
Every time you visit a website on the internet, what is the first thing that catches your attention? Is it the color scheme? The font styles? Or is it the loading time? Apparently, all these factors are done under a single roof—the roof of web design.
Over the years, web design has evolved into different variations. All of which is done in accordance with the people’s tastes. Many people would decipher the meaning of web design based on its name. However, little do they know that there is a lot more to it than what meets the eye.
Web design is a process that includes the planning, conceptualizing, and arranging of content online. It typically always goes with web development. However, when it comes to web design, it usually refers to the user experience aspects rather than the software development of the website. At the beginning of the rise of web design, it used to focus entirely on designing the website for desktops, and as the years went by, the design for mobile and tablets has become ever-increasingly important.
The phases of web design are placed into action by professionals which are known as web designers. These people are the ones in charge of bringing web design to life. They work on the appearance and the overall layout of the website. Curious about how these people create such mesmerizing art? Read on the phases of web design below!
Step 1: Defining your project
Before anything else could be done in web design, it would need the development of a project’s direction. It includes the reason why the website would exist and what it’s supposed to achieve in the long run. These goals and objectives would all act as the foundation that would all be coming from the clients.
This definition process calls for proper communication between the client and its partner in generating the design of their website. And once all the information and assessments needed have been gathered, a project briefing will now follow. The project briefing typically covers the project’s overall summary, goals, target audiences, messages, and even the stakeholder’s competition.
Step 2: Determining the scope of the project
It is now time to define and finalize the scope of the project. Defining the scope is one of the critical steps in web design that has been causing frustration in web design projects. This phase outlines specific activities and deliverables, each with its own specific timelines.
The Gantt chart is one of the many tools that can be used in defining the scope of the project. It not only outlines the major activities but also the tasks which are associated with every activity and start and end dates. It is often used because of its visual preference for the team, and accountability between the web design team and client.
Step 3: Building the website’s architecture and its wireframes
A website’s architecture doesn’t only cover its form but also the wireframe and sitemaps of pages. All these have their own parts to play to ensure the optimum function and visuals of a business’ website. The sitemap would be the one in charge of ensuring that all the key pages in the site are able to show their relationship with each other and also defines how the site’s overall navigation should be structured. And as for the wireframes, these are the ones that provide the guidance needed in defining the content hierarchy on the website’s page.
However, in this phase, design elements are yet to be implemented.
Step 4: Implementing visual design
Here comes the exciting part, the design. In here, the creation of the website’s own unique visual style is done. Once the blueprint for the website has already been finalized, the team can now start with its design which shall be determined by the visual brand of the organization or business.
This gives the website its unique and distinct touch that mirrors the brand and all its goals. It somehow conveys key brand perceptual ideas within the design and also enables the formation of a connection between the web and other forms of the brand’s communications.
Step 5: Development process
After the blueprint and design have been made and counter-checked for a number of times, the website’s development now begins. It is the phase where the design of the pages, content, creative videos, slideshows, etc, would be placed into action. The HTML and CSS of the website would be built in this phase.
Step 6: Testing
Once everything has been put into place, it will now be positioned on a production server where only internal audiences and people who you share the link with can access the website. Think of it as a test run where the client selects a few audiences to know their feedback and to check whether the site is working properly or not.
It plays an important role in checking the overall functionality of the website. And who would want to have a buggy website that won’t function properly at the beginning of its launch? Make sure to cross-check your business by testing the waters before jumping in.
Step 7: Website launching and maintenance
The final and most awaited step in web design is its launching. After going through phases 1-6, it is now time to bring the business’ website to life. However, the project does not entirely end with the website’s launch. After its launching, comes the maintenance of the site.
Websites aren’t something that is just simply seen online. You cannot simply just throw a newly opened site in the online world and leave it there. They are considered living, breathing entities that need constant care and maintenance. This helps the site maintain its proper functioning, allows developers and designers to amend issues that may arise on the site, and even plays a part in the website’s SEO rankings.