KEYWORDS, BACKLINKS AND MORE
At Wiz Worxx, we believe that understanding SEO terms should be simple and clear. As a digital marketing agency in the Philippines, we help businesses grow online by explaining the basics in a way everyone can understand. In this blog, we will break down some common SEO jargon like keywords, backlinks, and more. This is perfect for beginners who want to learn more about search engine optimization in the Philippines.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving your website so that it appears higher on search engines like Google. The goal is to get more people to visit your website.
If you’re running a business, SEO helps your customers find you online. Good SEO brings more traffic, which can turn into sales. We explained this in more detail in our full guide: What is SEO and Why Does Your Website Need It?.
Many businesses now use search engine optimization in the Philippines to compete in local and international markets.
Keywords: The Foundation of SEO
Keywords are words or phrases people type into search engines. For example, if someone types “best coffee shop in Manila,” that whole phrase is a keyword.
When we offer SEO services in the Philippines, we research the best keywords for your business. Then we add these keywords to your website content so search engines can understand what your business is about.
Tips:
- Use keywords naturally in your content
- Focus on both short and long phrases
- Don’t overuse them (this is called keyword stuffing)
Backlinks: Building Online Reputation
A backlink is a link from another website to your website. It’s like a vote of trust. If many trusted websites link to you, search engines will think your website is reliable.
At Wiz Worxx, we help businesses in the local SEO scene by building strong and safe backlinks. This helps your site gain more trust and improve in rankings.
Benefits of Backlinks:
- Better search rankings
- More website traffic
- Stronger online authority
On-Page vs Off-Page SEO
- On-Page SEO includes things you can control on your own website, like content, images, and keyword usage.
- Off-Page SEO includes actions done outside your website, like backlink building and social media sharing.
We offer full SEO services in the Philippines to handle both sides for you.
Local SEO: Attracting Nearby Customers
If you have a physical store or offer services in a specific area, local SEO in the Philippines is important. It helps people near you find your business online. This is great for restaurants, salons, clinics, and local shops.
Local SEO includes:
- Google My Business setup
- Local keywords (like “laundry shop in Quezon City”)
- Reviews and ratings
Web Outsourcing in the Philippines: Smart and Cost-Effective
Many global companies now choose web outsourcing in the Philippines because it saves time and money. At Wiz Worxx, we provide affordable and high-quality SEO solutions. Whether you’re a startup or an international brand, our team can help boost your online visibility.
Final Thoughts
SEO doesn’t need to be confusing. At Wiz Worxx, we make things easy to understand and easy to apply. If you need help with SEO services in the Philippines, whether it’s keywords, backlinks, or full digital strategies, our team is ready to help.
Let’s grow your business together.
Contact us here to learn more and schedule a FREE consultation!
