Wiz Worxx
Search Engine Optimization in the Philippines
Overview
Before I delve into presenting a case study on one of our SEO clients, I would like to provide you with some information about SEO. If you have landed on this page, it could be because you already have a website that is operational, but you are not receiving any traffic or generating many sales, and you are unsure of the reason for this. Alternatively, you may have come across this page because you are aware of the benefits that SEO can offer, and you are searching for an agency that can assist you in fully optimizing your website. Regardless of the situation, I hope that this article can help you understand why committing to a successful SEO campaign can significantly enhance your rankings.
What is SEO and What Does It Do For Your Website
Essentially, SEO stands for Search Engine Optimization. When you search for SEO on Google, you will find a few websites that explain it in the same way. One of them, Wikipedia, describes SEO as the process of affecting a website’s visibility in the unpaid, natural, or organic results of a web search engine. Unlike paid search links that appear at the top of the results page, SEO focuses on creating informative and relevant content using specific keyword terms. By committing to an aggressive SEO campaign, you can maintain a higher ranking on search engines and attract potential clients and consumers. Paid search links might be popular and dependable brands, but they might not be seen as trustworthy by some people, and they will disappear once the payments stop. Investing in SEO is a long-term strategy that can result in a constant flow of content and potentially convert to sales.
CHALLENGE
McIntosh Finance was a financial services company that provided loans and other financial services to individuals and small businesses. They had been in business for several years but were struggling to attract new customers online. They approached us to improve their online visibility and increase their website traffic.
STRATEGY
We conducted a thorough analysis of McIntosh Finance’s website and identified several issues that were hindering their online visibility
On-page optimization:
We optimized McIntosh Finance’s website content by incorporating the identified keywords into the page titles, meta descriptions, headers, and body content. We also optimized their images and added alt tags to improve their search engine rankings.
Results
Our SEO strategy resulted in significant improvements in McIntosh Finance’s online visibility and website traffic.
01 | Organic traffic increased by 80% within the first six months of our engagement.
02 | The website’s search engine rankings for relevant keywords improved significantly, with over 60% of the target keywords ranking on the first page of Google search results.
03 |The website’s bounce rate decreased by 50% due to the optimization of content and improved user experience.
Conclusion
Our SEO strategy helped McIntosh Finance to improve their online visibility, attract more website traffic, and compete with other financial services providers in their region. As a result, they were able to increase their customer base and revenue, and establish themselves as a reputable financial services provider in their local market.
